Instagram auto DM for online stores

Common automations for sellers

• Product links: comment SENDLINK on a product reel to get the product page.
• New drops: comment NEWDROP to get the collection link on launch day.
• Size help: comment SIZECHART to receive your size chart.
• How to order: comment ORDERNOW for your ordering steps, WhatsApp number or website.
• Restock alerts: comment RESTOCK to get the page to follow for restocks.

For a launch post, an any-comment trigger is often simplest: every comment gets the link, whatever it says.

Why DMs work for selling on Instagram

Instagram does not let you put clickable links in post captions, so "link in bio" adds steps between the shopper and the product. A DM puts the right link one tap away. It also opens a private conversation, where customers are more comfortable asking about sizes, delivery or payment.

A short public reply under the comment, such as "Check your DMs! 🛍️", tells other shoppers they can get the link the same way, which can encourage more comments.

Grow followers while you sell

Turn on follow-to-unlock (available on the Pro plan) and people are asked to follow your shop before the link is sent. Your followers already know your shop, so this can help your future posts reach more of the people most likely to buy. People who already follow you get the link straight away.

DM examples for online stores

Hi! Here's the one you asked about 👇
[product link]

Need help with size or colour? Just reply here and we'll help you choose.

Thanks for your interest! 😊

To order:
1. Open [link]
2. Choose your size and colour
3. Check out

Questions? Reply to this message anytime.

The new collection is live! ✨

Shop it here: [collection link]

Popular sizes go quickly, so don't wait too long.

More messages to copy are in our DM templates.

Set up your first automation

Connect your shop's Instagram professional account with Meta's official login, create an automation, choose the product post, type the keyword and write the DM. Test it by commenting from a second account. The full walkthrough is in our comment-to-DM guide, and keyword inspiration is in keyword DM ideas.

• Use a clear keyword on the video and in the caption.
• Link directly to the product, not your home page.
• Keep stock in mind: update or pause the automation when an item sells out.
• Reply personally to follow-up questions in the DM.

Ideas for sale days and launches

Busy sales are when replying by hand breaks down. Plan your automations ahead:

• Create the automation and test it the day before your launch post goes live.
• Use an any-comment trigger on the main launch post so every comment gets the link.
• Add a public reply so viewers can see the links are going out.
• Keep a second automation ready on your bio-linked post for people who arrive later.
• Afterwards, read the activity log to see which posts brought the most interest.

Shoppers notice when a shop answers quickly. Fast, accurate DMs make your store feel organised and trustworthy, even on your busiest day.

Built to be safe

OneSocialX connects through Meta's official Instagram login and API, so your password is never shared. See who we are and our plans. Selling to customers who prefer Hindi or Gujarati? See regional language DMs.

Frequently asked questions